The homebuying landscape is rapidly changing thanks to social media. In 2017, 72% of homebuyers used a mobile website or app to search for their new home. This means real estate agents have a new tool at their disposal to find prospective buyers: social media. In particular, Instagram is quickly becoming the best way to share your listings and find new clients.
Since Instagram is all about photos and videos, it’s easy to show off the best properties to a wide audience. Also, new features like Stories and live videos allows you more freedom to speak directly to prospective buyers and answer questions in real-time. Before you jump on the Instagram bandwagon with your real estate business, read through these tips to make sure you’re utilizing the app to its fullest.
1. Create a Business Account
First things first, you can’t run your personal Instagram and your business Instagram on the same account. If you’re posting both business-related images and photos of your pet on the same account, you’ll confuse followers quickly. You want to convey who you are and what you do professionally, and that usually doesn’t involve your personal life.
Create a new Instagram account and set it up as a business page. This takes just a few clicks, and it gives you options like the “contact” button on your profile and helpful analytics. Craft your profile around your business persona. Keep your bio short and sweet by sharing who you are, what you do, and where you’re located.
2. Post Quality Content
It’s tempting to publish any content you find that’s related to your business. Remember, this profile is a representation of your brand. You want relevant, high-quality photos and videos that attract your ideal client. Think about what those who are following you are looking for.
As a real estate agent, your clients most likely want to see a combination of the following:
- New property listings in your area
- Home design and interior decorating inspiration
- Their homebuying questions answered
With this in mind, you can create a content calendar that caters to your followers. If possible, try to stay away from stock images and use your own. Learning how to take good photos takes some time, but it’s well worth it. You don’t need any fancy equipment. Most smartphone cameras today are powerful enough to snap quality photos, so make sure you take several shots of your listings.
3. Connect with Hashtags
Hashtags are Instagram’s way of keeping posts organized. While they might seem confusing at first, they’re easier than you think. While many real estate agent hashtags are oversaturated (think #realestate or #newlisting), you can likely discover local ones that aren’t overrun with posts. A good formula to use is your location + real estate or even just the neighborhood name.
Beyond that, look to your competitors. What hashtags are working for them? Finally, create your own hashtag. It can be as simple as your own business name. This will help organize your own content from other listings. It’s also a powerful way to encourage clients to share photos from your open houses and events. See how this account below shares content with the right hashtags.
4. Make the Most of Stories
Finally, it’s essential you utilize every aspect of Instagram. One of the ways Instagram excels over other platforms is through Stories. While it’s sometimes intimidating to appear on camera, this is a great chance to talk directly to your prospective clients. Practice speaking to the camera until you feel comfortable, and start rolling.
Not sure what to include? Once again, reflect on what your clients want to know. How can you provide value through Instagram? Like blogging, you want to share your expertise and help them see you as an expert.
Here are some ideas to get you started:
- New listing walkthroughs
- First-time buyer FAQs
- Live open houses
- Money-saving ideas
- Home inspiration
As long as you’re creating quality posts and engaging stories that are true to your brand voice, your clients will continue to look to you for guidance. Utilizing Instagram as a real estate agent is about more than setting up your account. From there, you need to navigate the world of hashtags, frequent updates, and new features. With the tips above, you’ll start seeing your following grow.